You can create a blog on Shopify quite easily. Compared to WordPress, Shopify has a basic blogging engine, but it functions properly, and you can get started without much effort. Blogging on your ecommerce store can be an excellent way of enhancing your SEO strategy, trying to reach an audience via the search engines. It’s a wonderful way to offer customers more insights into your products and company.
Starting a blog on Shopify is very easy. Open your online store and navigate to blog posts in the sidebar. From here, you can add a blog post by clicking the green button. By default, Shopify comes with a blog called News, but you can change that to anything you want. You could also run several blogs side-by-side. If you need some help with setting up your blog, we have a more detailed post about adding a blog to your Shopify store. Check it out!
If you have Yoast SEO for Shopify installed, then there’s another way to improve your blog posts. Click Apps > Yoast SEO, and you’ll see an overview of all your products, collections, pages, and blog posts ready for you to optimize. Open the post of your choice to edit, and you’ll get the full Yoast SEO readability analysis and SEO analysis at your disposal. You can manage everything, from crawling directives for search engines to defining the proper article structured data.
Is blogging good for my Shopify store?
Blogging can be a good asset for your Shopify SEO strategy. For many fledgling stores, growth mainly comes from paid ads. Focusing on content marketing through a blog gives you a chance to expand your reach and form a connection with your customers. But, as with everything, it depends on how you use it. Don’t go at it randomly; you need to strategize.
First, you have to determine what the goal of your blog is. Do you want to reach new customers, build your brand, form a bond with your current customers, or do something else? What type of content would you want to share — or instead, what’s the type of content that resonates with your customers? Think about how the user might find you — in other words, map out the user journey. And don’t forget about keyword research! Use those insights to build a content strategy for your Shopify store.
When you have a strategy, you can build the blog content on your store. Use cornerstone content as a basis and add articles supporting that main content, so you can fully describe your topic from all angles — and connect everything by proper internal linking. Be sure to write high-quality, unique content that comes across as trustworthy and authoritative.
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